The Mystic brothel in Walserberg, Salzburg, is undergoing a big change to adapt to the challenges brought by the COVID-19 pandemic. According to the owner, Michael Legel, the pandemic caused major shifts in the business, with fewer customers and changing expectations.
To address this, Mystic is trying something new. Instead of running only as a brothel, the building will now be used for many different purposes. This includes hosting events, workshops, and cultural activities to bring in a more diverse group of people.
The change is necessary
Legel explained that the change is necessary to stay relevant. According to him, they want to create a place that appeals to both the regular customers and a wider, more creative audience.
It is very important to work with local artists and other creative people. The brothel wants to team up with them to offer exciting programs, such as cultural and artistic events.
This collaboration is expected to make the venue more attractive and help it become a community hotspot.
As the changes continue, Mystic will focus on seeing how customers respond and adjusting its plans to ensure success. This shift shows the importance of being flexible and open to new ideas.
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